Heinz - New Blood D&AD
Create a Pr-able moment that makes Heinz the irresistible brand for gamers.
My role: Concept and visualisation Team: Gustav Zachrisson and Emma Herré
Background
Heinz aims to redefine itself as a global icon by becoming the world's most irresistible food brand, which requires reaching audiences in new and unexpected places. With today's consumers spending a significant amount of time gaming and streaming online, Heinz plans to explore opportunities in this space.
Challenge
Create a PR-able moment in the gaming space to make Heinz the irresistible brand of choice.
Solution
There is nothing quiet like Heinz. Gamers are bombarded with sounds. With 64% of gamers consuming salty snacks, Heinz has the opportunity to provide a silent solution that enables in-game eating, whenever, wherever.
Insight
There is nothing quiet like Heinz.
