Penguin - New Blood D&AD
Create an advertising campaign that brings back Penguin into pop culture.
Background
In Penguin’s New Blood D&AD brief 2021-2022, we were asked to make Penguin an unmissable part of pop culture. Books receive less attention than it did before due to the change of consumed media. How can that be changed?
Challenge
How can Penguin make books and reading an unmissable part of pop culture?
Solution
The same juicy gossip headlines we talk about can be found in Penguin’s books. A Little Bird Told Me, transforming books plots into gossip.
My Role: Concept & visualisation
Team: Gustav Zachrisson & Emma Herré
